Leadership Victoria run programs, projects and events for the best and brightest corporate and community leaders.

They had an exciting and colourful brand but lacked a structured brand strategy or style guide. They had the cake, but not the recipe.

We developed a strategy to restructure their communications, understand their strengths and get their brand under control.

After extensive brand auditing, surveys and workshops, we developed the tools to create new communication pieces consistently across many channels.

The centrepiece was a new styleguide to manage the existing brand.

The broader applications included renaming programs, development of key messaging, changing the way they talk about events, multiple program brochures, art directing campaign photography, newspaper advertising, digital billboard advertising, art direction briefs, a website audit and redesign.

It was a big project. Now they have the tools to keep their brand looking consistently great.