Intrepid My Adventure Store came to us with a challenge, turn around a flagging Real Deals HTML email discount sales newsletter using their existing brand and within the limitations of their chosen mass email send software.

We applied a simplified pick and mix modular approach, stripped the design back to absolute basics, upped the volume on colourful photography and then worked hard on improving the visual and written language to get customers actively engaged.

The result? Double the click throughs and significantly increased lead coversion. Everybody's happy.