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Intrepid My Adventure Store came to us with a challenge, turn around a flagging Real Deals HTML email discount sales newsletter using their existing brand and within the limitations of their chosen mass email send software.

We applied a simplified pick and mix modular approach, stripped the design back to absolute basics, upped the volume on colourful photography and then worked hard on improving the visual and written language to get customers actively engaged.

The result? Double the click throughs and significantly increased lead coversion. Everybody's happy.

Intrepid My Adventure Store - Real Deals HTML sales newsletter

– We've had a massive response from our Australian and UK customers in terms of engagement with our brand and weekly deals. What's not to like about doubling your click through rate, and a 30% increase in opens?

Paddy Scott, National Marketing Manager

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