The Chutzpah Factory are a professional development organisation for young entrepreneurs. They help young people who don't fit the traditional high school education model to get the skills they need to become self-starting, successful business people.
We worked with them to create a brand designed to express energy and promise, creativity and getting your hands dirty. The brandmark evolves in each application, from business card to letterhead, from postcards to website.
The teens are enthusiastic about the program and the look of the brand and the organisation is now positioned as credible educator. High fives.