A brand is much more than a logo can possibly capture. To paraphase Marty Neumeier, a logo isn't a brand. It's a symbol for the sum total of all interactions anyone has with your organisation, on any level. Did we just blow your mind?
If so, gather up the splattered bits from your desk, give us a call, and we’ll do our best to piece them back together.
‐ Marty Neumeier, The Brand Gap