Miss Maureen writes kids songs and creates colourful characters that delight kids from kinder to year six. She’s a veteran educator with a great e-commerce idea—to sell children’s songs online.

First, we helped her develop her business plan. We organised for PR advice to help define her market and launch strategy. Then we began work on the brand.

We art directed a wonderful illustrator in Seattle, Liz Wong, who created all the individual characters on the website.